adidas is selling running shoes made out of plastic waste in a bid to reduce marine pollution

Eco-friendly adidas shoes made from plastic ocean waste are to go on sale this month.

The sports retailer has teamed up with Parley for the Oceans – an environmental group that raises awareness of marine pollution – to design prototype shoes made from plastic floating in the sea.

Now 7,000 pairs of the UltraBOOST Uncaged Parley are set to hit adidas’s stores and websites as part of the company’s effort to raise awareness of environmental pollution.

(adidas)

The shoes feature a knitted upper part – created with 95% recycled materials from Parley Ocean Plastic collected from coastal areas around the Maldives and 5% recycled polyester – in a design that’s inspired by ocean waves.

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The laces, heel cap base material, heel webbing, heel lining and the sock liner cover are also made from recycled items.

(adidas)

“This represents another step on the journey of adidas and Parley for the Oceans,” says adidas executive Eric Liedtke.

“But we won’t stop there. We will make one million pairs of shoes using Parley Ocean Plastic in 2017 – and our ultimate ambition is to eliminate virgin plastic from our supply chain.”