By: Denise O'Donoghue
If you saw €4,000 worth of money on the ground, would you take some?
Over one hundred people gained some free money from a seemingly anonymous donor when a scrap car was submerged in €4,000 of coins in a Dublin car park in the past week.
The stunt was to promote ŠKODA Ireland's new scrappage deal which gives you €4,000 when you trade in your old car for a new ŠKODA model.
advertisement
"We viewed this as a social experiment of sorts and had no idea how people would react to it when we plonked a scrap car into €4,000 of coins in a public car park," said Raymond Leddy, Head of Marketing at ŠKODA Ireland.
"It turns out the people of Dublin are remarkably honest – it took a full hour before anyone was brave enough to pick up the coins and claim them as their own! Not only that, but a number of people said they would be donating the dosh to charity, so people are nicer than we give them credit for."
0 التعليقات:
Post a Comment